Born Shawn Corey Carter in 1969, JAY-Z is not just a hip hop artist, but an entrepreneur. He is the co-owner of a club, an NBA team, and former CEO of Def Jam records, as well as launching his own clothing line, Rocawear. He has lent his time to numerous charities, including his involvement with the United Nations Water Conservation programme and September 11 Benefits. When he married his famous long-time girlfriend, RnB superstar Beyoncé, JAY-Z cemented his place forever in the music industry. ‘Free Force: An unauthorized story on JAY-Z’ looks at JAY-Z’s place in the music industry, as well as looking at his endeavors outside pop, including his charity work, lifestyle brand Rocawear and his relationship with Beyoncé Knowles.